Web Site Attractiveness

Web pages can be made to look more attractive and appealing by considering several factors that will initially attract, as well as keep the attention of viewers. You can make your site more aesthetically pleasing by using a particular color scheme that will arouse positive emotions, changing the layout to be more user-friendly, or altering the messages and titles to fit those that will draw in the visitor.

Many people think that SEO and SEM are the same thing, but they are slightly different. In actuality, while SEM (Search Engine Marketing) increases website traffic and "stickiness" by increasing its visibility in search engines, SEO is different in that it accomplishes this via unpaid, "natural" methods. All in all, the main purpose of SEO/SEM is to put a website higher on a list of results, increasing the chances that it will be chosen. Those searching for the most "popular" or "legitimate" site typically expect to find it at the top of their search results, ignoring sites at the bottom of the page or the pages that follow.

Other design elements that can contribute to the attractiveness of a website include:

1. Audio/Music - adding an audio/music file that plays upon entering the site can aid in setting the intended theme or mood.

2. Font - Readability is essential in encouraging visitors to read the content of your site. While it may initially look nice to have an elaborate cursive font, it loses a great deal of functionality when it comes to reading.

3. Form/Shape - You must decide if you want objects and shapes on your site to be sharp and harsh, or if you want them to be smooth and flowing. Sharp lines can be used as an abrupt and shocking way to draw in site visitors, or you mmay use the latter to foster a tranquil experience.