Web Analytics is defined as the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage (http://en.wikipedia.org/wiki/Web_analytics). What is typically being measured on a site depends on which of two kinds of web analytics is being used. Off-site web analytics measures a website's opportunity, visibility, and comments, while on-site web analytics measures a visitor's journey through the site.
In regard to tools currently available to measure web analytics on my blog, Google Analytics is an option and readily available for those who have a Google account. It provides insight into web traffic and marketing effectiveness. Though the latter is not of great importance in my scenario, knowing about web traffic would be helpful.
Yahoo also has their own web analytics tool offering real-time user behavior and information on the demographics and category interests of your site visitors. It uses IndexTools software to gather this information. However, it does not seem to be as freely available as Google Analytics.
Another tool is Piwik which is a downloadable, open source PHP MySQL software program. It says says openly that it aims to serve as an alternative to Google Analytics, and it seems to offer more detailed information such as visitor languages and key words they use(d).
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